This sign-board has been placed at the front of Yee Lee’s office for over 50 years.  The sign-board is a bit younger than Yee Lee, which commenced its operations back in 1936.

The sign-board, with our Chinese name 義利 prominently displayed, has kept on alerting us of Yee Lee’s tradition from the very beginning ─ faith should come before profits.

We have an Asian Pacific distribution network covering Australia, New Zealand, Thailand, Malaysia, Singapore, Indonesia and Vietnam.

The industries in this region are spread out and this pattern favours medium size suppliers who benefit from proximity.  We support these medium size distributors by taking piecemeal orders of different items and shipping on consolidate bases.  Our professional sale teams also make frequent visits to provide technical support as well as market updates. 

We anticipate growing importance of the Regional Comprehensive Economic Partnership (RCEP). There have been gradual regulatory changes in individual countries and among these countries, setting the stage for further trade expansion.  We have already commenced work in this direction with a view to strengthen our network in the region.

New Zealand
Australia
Vietnam
Thailand
Malaysia
Indonesia
Singapore